Consumer’s neuroscience provides
additional, better information than the traditional marketing methods; it also proves useful and effective in
understanding the consumer’s behavior and reasoning whenever making decisions.
Neuromarketing emerged on the
background of traditional marketing methods’ not being deemed satisfactory any more, not only by scientists, but
also by the business area.Therefore, the need to find a new, much more accurate, stricter and scientifically proven
data collecting method for the business environment emerged.