6.3 Population and Sample
Population can be defined as the entire group of people, event, or things that the researcher desire to investigate (Sekaran, 2004). Therefore the population of this study consists of Jordanian consumers. A convenience sample of Jordanian consumers was selected from Jordanian consumers in three different locations distributed in the North of Jordan (Irbid), Middle (Amman), and South (Al-Karak) to generate a high level of representation to the study population. 600 questionnaires were distributed, 200 ones for each location. The total number of usable responses resulting from this process was 547(181 from Irbid, 192 from Amman, 174 from AL-karak) with a response rate up to 91%. This study was conducted on different types of juice as an example of consumer products.
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