The socio-demographic profile of sampled Saudi tourists who participated in Janadriyah festival were profiled and presented in table 1. Frequency analysis of the sample showed that majority of visitors were male (66.5 %), and most of visitors were between ages 21-40 years (64.3 %). the largest part of respondents were single and married (92.2 %), and had education secondary school (44.4 %), and majority of the respondents have income between less than SR 5.000 – 10, 000 (76.2 %).