A meeting of minds defines the Spring/Summer 2018 trend directions as we look to re-engineering existing ingredients and implementing new discoveries. There is an overall mood of euphoria, a frisson of excitement from fabrics, trims through to colors and the final exhilaration of the intended activities. From updated basics to invigorating next generation products, now is the time to push the boundaries, eliminate a solitary approach and explore and deliver the unique and new qualities that are set to be winners for the season.
The Spring/Summer season is all about exploring new directions that will enhance the consumers’ performance base and lifestyles, as we make the most of our leisure time as well as pursuing and attaining our goals. The message is clear, it is time to OWN IT! Take control of our lives, our health and our precious spare time in pursuing our sporting objectives. Live free, laugh and enjoy every da