Information Dispersal
A communication strategy ensures that all significant information is dispersed to the correct people, both internally and externally. Having all people on the same page is essential to a highly efficient workplace. If some staff members are unaware of key information, they may be unable to complete their duties properly, or do work that they don't actually need to perform. Without standardized communication strategies to external business contacts, you may have clients or suppliers who are unaware of policy changes, upcoming events and other relevant company information.
Company Image
Your communication strategy affects your company image. If you have a standardized, professional method of communicating with the public and your external business contacts, you present yourself as a professional company with strong organization. If communication is sporadic and information comes from different people inconsistently, you present your company as a disorganized unit. You also risk having conflicting information released if you don't have a specific communication plan in place.