Sales improvement in rural market areas
John Ruting: we have been focusing too much on urban customers and their needs. The way I see things, we need to return to our rural base by developing an advertising campaign to focus on their particular needs.
Alice Linnes: I'm afraid I can't agree with you. I think rural customers want to feel as important as our customers living in cities. I suggest we give our rural sales teams more help with advanced customer
Before I begin the report, I'd like to get some ideas from you all. How do you feel about rural sales? I suggest we go round the table first to get all of your input.
C has kindly agreed to give us a report on this matter. C?