ABSTRACT
In the change management process, the communication to and the inclusion of
employees directly affected by the change is key and critical. How those individuals in
leadership positions present and deal with that communication will drive the success of
an organizational change effort. In 2004, Agricorp underwent significant change - both
from a business process and delivery standpoint and from a cultural standpoint.
This study will review literature to look at how the change process impacts
individuals and organizations and the influences leadership and culture have on
communicating change and culture. It will explore the use of action research and focus
groups as a means of understanding how the employees within Agricorp responded to
communications regarding a significant change initiative. And finally, draw some
conclusions from the research findings and make recommendations to the organization
for moving forward with ongoing change communications.