The athletic footwear industry is highly competitive. The largest marketers of footwear are
Nike and Adidas. Both of these companies have substantially greater financial, distribution,
and marketing resources as well as greater brand awareness. Eagle competes against Nike
and Adidas as well as other companies serving a similar niche in the running industry such
as New Balance and Asics.
Eagle believes that the market as a whole is growing, due to the recognition of fitness as a
key to maintaining long-term health. At present, Eagle is maintaining its market share.