indicate that visitors’ demographic characteristics
including age, income, and the size of the population
where the tourists reside are positively correlated with their
tendency to make an advance reservation. Other significant variables
include several expectations and benefit sought items, the
travelers’ party size, and the time of visit (the season). Specifically,
visitors who are older, travel with a larger group, have higher
income, and are from a larger metropolitan area1 are more likely to