the company had one of the storngest brand recognitions in the world. there were three primary groups served by google: 1 user,2 advertisers,and 3 google network members and other content providers. user gained the ability to find information quickly and easily on the internet. advertisers provided 97% of the revenue for google and gained cost-effective on-line and offline ads to reach their target market as determined partiially by internet click history. finally,google network members gained access to AdSense, which allowed for multiple consumer contacts and revenue-sharing among the companies. a full list of products and applications is presented in exhibit 2