importance to the rest of organisation in terms of what hasbeen measured and, as importantly, by what has not beenmeasured (Magretta and Stone, 2002). To some researchers(e.g., Magretta and Stone, 2002), PMM is more importantthan the mission statement: metrics enable the organisa-tion to convey the strategy to everyone else in terms theycan understand, thus making the strategy concrete andmeaningful.The use of performance measurement and manage-ment systems is frequently recommended for facilitatingstrategy implementation and enhancing organisationalperformance (e.g., Davis and Albright, 2004) – a view thatcoincides with much of the Balanced Scorecard rhetoricresolve this first paradox, the Delphistudy identified another paradox – one in which the researchers found that in a dynamicenvironment, firms do revise their strategies, yet, often the PMM system is not changed. Toresolve this second paradox, the paper proposes a new framework – one that shows thatunder certain conditions, the observed metrics “lag” is not only explainable but also desir-able. The findings suggest a need to recast the accepted relationship between strategy andPMM system and the output included the Performance Alignment Matrix that had utilityfor managers.