Females constituted 23.5% of the sample, with no difference between the subsamples.The total respondents had a mean age of 49.9 years. The mean age among the normal car buyers was 51.0 years which is significantly different from 45.9 years for electric car purchases. The regional distribution of participants in the normal car group corresponds well with that for the country’s regional distribution. In the electric car buying group, the regional distribution matches that of electric cars sold. The average household size was 2.9 people, with a significantly higher number in the electric car group. Further, 70.1% of the sample were either married or living in registered partnerships, 17.5% co-habiting, 6.3% single, 4.2% separated or divorced and 1.9% widowed. In the electric car group the rate of married or co-habiting people was significantly larger. Overall, 73.5% of the sample had a university or college degree - 85.6% in the electric car group and 70.3% in the normal car group indicating a significant over-representative of well-educated people. Eighty-three percent of the sample were in the workforce; 93.9% in the electric and 80.1% in the normal car groups