- The average age of cultural tourists is younger than of general tourists in both surveys.
- Not surprisingly, those involved in some from of cultural industry as a professional are more likely to from the core of specific cultural tourists.
- Specific cultural tourists accounted for 28 per cent of overall cultural tourists in Australia compared with 9 per cent in Europe, which implies that tourists to Europe, no matter what their prime motivation for the visit, want to include aspects of culture in their holiday at a much higher level than visitors to Australia.
- cultural tourists tended to stay longer in Australia than other international tourists. In Europe, cultural tourists tend to stay for shorter periods but take more frequent holidays. The location of Australia relative to Asia, American and Europe is likely to account for these longer stays.
- Many cultural tourists were first-time visitors. Those who had visited before still had a strong desire to visit cultural attractions, unlike in Europe, where repeat visitors were more likely to "soak up the atmosphere".