imberland does it so does w L Gores Associates, SAs Institute Southwest Airlines, Goldman Sachs, Johnson, Johnson, & and Starbucks Whalos it? These companies pursue"people first strategies. There is an increasing amount of evidence that successful organizations put people first." Why? Astute managers have come to learn that their orga- are vantage. Competitors can match most organization's and the processes, locations, distribution channels like. What's f more difficult emulate a workforce made up of highly knowledgeable and mo. tivated people The characteristic that differentiates successful compani from their less successful coun terparts in almost every industry ls the quality of the and keep.