There are many “positions" to occupy in the sport industry. Take the notion of “big-league” sport. It is a fluid marketplace. In the past, many viewed NASCAR as blue-collar entertainment for southern “Bubbas” and their women. if that was ever true, it surely is no longer: NASCAR has become the hottest growing “big-league” sport for the high-class corporate suits, male or female. One way NASCAR shifted its position was with new, modern megatracks, complete with hundreds of corporate boxes and upscale dining facilities.