Yes, I suppose she is quite hard to describe (and I do think about her all the time). I think this is because we are not an age-centric or trend-led label. I love it that 16 year olds buy our stuff to wear in West London clubs and that also 60+ career women wear it to board meetings. That means so, so much to me and when I see that happening, I really feel like I’ve achieved what I wanted. Design that works should be applicable anywhere and appreciated by many, not just the fashion crowd who have been trained to understand and use it. That is what I am always aiming for: every person who come into contact with my work should be able to take it in their own direction and interpret it in their own way. It should look different on every woman (or even man) who wears it. That’s what is really important – the personal connection people have with your work, not just having a thousand press tears.