THINK DIFFERENT
RIM during its difficult days offers a textbook example of organi zational rigidity, where a company that thrives by being the first to market a new technological twist falls behind successive tech waves because its focus fixates on the old new thing, not the next. An or ganization that focuses inwardly may execute superbly. But if it has not attuned to the larger world in which it operates, that execution may end up in the service of a failed strategy.
Any business school course on strategy will tell you about two approaches: exploitation and exploration. Some people-and some businesses like RIM-succeed through a strategy of exploitation, where they refine and learn how to improve an existing capacity, technology, or business model. Others find their road to success• through exploration, by experimenting with innovative alternatives to what they do now.
Companies with a winning strategy tend to refine their cur rent operations and offerings, not explore radical shifts in what they offer. A mental balancing act-exploring the new while exploiting what's working-does not come naturally. But those companies that can both exploit and explore-as Samsung has done with smartphones-are "ambidextrous": they separate each strategy into units, with very different ways of operating and cul tures. At the same time they have a tight-knit team of senior leaders who keep an eye on the balance of inner, outer, and other focus.13
What works at the organizational level parallels the individual mind. The mind's executive, the arbiter of where our focus goes, manages both the concentration that exploitation requires and the open focus that exploration demands.
Exploration means we disengage from a current focus to search for new possibilities, and allows flexibility, discovery, and innovation. Exploitation takes sustained focus on what you're already doing, so you can refine efficiencies and improve performance.
THINK DIFFERENT
RIM during its difficult days offers a textbook example of organi zational rigidity, where a company that thrives by being the first to market a new technological twist falls behind successive tech waves because its focus fixates on the old new thing, not the next. An or ganization that focuses inwardly may execute superbly. But if it has not attuned to the larger world in which it operates, that execution may end up in the service of a failed strategy.
Any business school course on strategy will tell you about two approaches: exploitation and exploration. Some people-and some businesses like RIM-succeed through a strategy of exploitation, where they refine and learn how to improve an existing capacity, technology, or business model. Others find their road to success• through exploration, by experimenting with innovative alternatives to what they do now.
Companies with a winning strategy tend to refine their cur rent operations and offerings, not explore radical shifts in what they offer. A mental balancing act-exploring the new while exploiting what's working-does not come naturally. But those companies that can both exploit and explore-as Samsung has done with smartphones-are "ambidextrous": they separate each strategy into units, with very different ways of operating and cul tures. At the same time they have a tight-knit team of senior leaders who keep an eye on the balance of inner, outer, and other focus.13
What works at the organizational level parallels the individual mind. The mind's executive, the arbiter of where our focus goes, manages both the concentration that exploitation requires and the open focus that exploration demands.
Exploration means we disengage from a current focus to search for new possibilities, and allows flexibility, discovery, and innovation. Exploitation takes sustained focus on what you're already doing, so you can refine efficiencies and improve performance.
การแปล กรุณารอสักครู่..
