This subject is full of terms and words that are often highly flammable, imitating. toxic, misleading, or, at the very least, misunderstood. Many of the definitions I present here will have a new twist. You may even disagree with some of them encourage you to suspend judgment until you try to understand the term in context. Each of these terms is loaded in the sense that we typically have plenty of associations with them. sometimes even negative ones. For the purposes of this chapter, these definitions will help us move quickly without having to redefine each term on the spot. over and over: