The main challenge for tesco lay both in identifying the global advantages of its foreign subsidiaries as part of the tesco group and learning from them in ways that would reinvigorate its home country competitive advantage. As a member of the Board for several years, Potts had accumulated a vast working knowledge of international business as tesco rapidly became the world is third largest food retailer. How could he go about managing flourishing growth in Asia while maintaining and even enhancing the competitive position of tesco is UK home market? Was there a way to transfer tesco is leading-edge data, purchasing, and distribution resources across its global operations while also learning from the best practices evolving from operations in its foreign subsidiaries? And would it be possible to do all this and still maintain a globally integrated corporate culture? Was this a job for a consulting company? Could outsiders help solve this puzzle?