Pranda is looking to expand its retail business. How and why is this business strategy being pursued?
As a company we have done very well in proving our capability to produce and manufacture a wide variety of jewellery products on a mass scale. We have expanded our production facilities from Thailand to Vietnam and Indonesia, and we have also developed our own brand, Prima Gold, and established a strong retail presence in Thailand, Vietnam, Indonesia and India. Given that we already have a strong base for our business, we want to move forward in the industry by expanding our retail business as it will allow us to capture more in the value chain. All of the countries in which we are expanding have very large markets with growing consumer purchasing power, and importantly, an inherent cultural appreciation for jewellery.