A wide range of measurement instruments have been developed that allow categorization of individuals as having low, average, or high levels of health literacy.5-8 The reasoning follows, pari passu, that those individuals who acquire the skill set necessary to improve their health literacy will be able to successfully navigate the complex health care maze leading to healthy and productive lives.9-12. Fortuitously, most health professionals and social scientists who work in the field of health literacy acknowledge the need to develop strategies that address all facets of the health care encounter