Alternative consumption, as Sassatelli
summarizes, involves “heterogeneouspractices and discourses…[which] herald a critique of (some forms of) consumptionand propose alternative lifestyles” (2004, 181).
Slow tourism certainly falls withinthis category by suggesting an opposition between acceleration andhyperconsumption associated with mainstream tourism practices and valuesassociated with slow. As noted above, slow tourism, with its explicit links to slowfood and slow cities, holds at its basis a critique of daily life under modernity. At thevery basis of modernity is the notion of acceleration (Gleick 1999; Castells 1996;Germann Molz 2009). Ultimately this emphasis on speed filters into every aspect of daily life and becomes untethering for the individual (Virilio 2000; Honoré 2004).