Q1: What are the micro and macro environmental factors that have contributed to the early success of AirAsia ?
Micro Factors:
Q2: Discuss the micro and macro factors that would affect AirAsia’s performance in the current competitive environment described in the case?
Micro Factors:
Q3: By focusing on low prices, has AirAsia pursued the best strategy?
Why or why not?
AirAsia has managed to gain a big competitive advantage against its regional competitors. ...
Q4: Given AirAsia’s current situation with bigger competitors following its business model, what other recommendations would you make to CEO Tony Fernandes for the future of his company?