Workshop 1 was essentially a team-building intervention aimed at helping the top management team
clarify its vision for the future, its strategic objectives and the measures for these objectives. The output
from this workshop included the following vision statement:
The Vision:
We aim to be the dominant provider of asset finance in our chosen markets.
We want to be feared and admired by our competitors, and we want our competitors to benchmark us.
We wish to remain a desirable place to work, characterised by honesty and integrity.
We aim to achieve sustained, long-term profiability and customer satisfaction.
Four strategic objectives were developed and connected to 2--3 critical success factors each: