-The theory of reasoned action (TRA) was developed by Martin Fishbein and Icek Ajzen in 1975 to examine the relationship between attitudes and behavior. -TRA looks at behavioral intentions rather than attitudes as the main predictors of behavior. According to this theory, attitudes toward a behavior (or more precisely, attitudes toward the expected outcome or result of a behavior) and subjective norms (the influence other people have on a person's attitudes and behavior) are the major predictors of behavioral intention