Secretariat: UNWTO headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into programmes covering issues such as sustainability, education, tourism trends and marketing, statistics and the Tourism Satellite Account (TSA), destination management, ethics and social responsibility, and risk and crisis management. The Technical Cooperation and Services Programme carries out development projects in over 100
countries worldwide, while the Regional Programmes for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UNWTO and its 157 Member States.
The Affiliate Members Programme represents UNWTO’s 480 plus Members from the private sector, academia and civil society.