Amazon, however, is not an easy target. The company has created a recognizable and highly success- ful brand in online retailing as a mass-market, low- price, high-volume online superstore. It has developed extensive warehousing facilities and an extremely efficient distribution network specifically designed for Web shopping. Its premium shipping service, Amazon Prime, provides “free” two-day ship- ping at an affordable price (currently only $79 per year), often considered to be a weak point for online retailers. Even without Amazon Prime, designated
Super Saver items totaling at least $25.00 ship for free