I work in a hospital with a large associated home health business. The organization is always looking for ways of delivering quality services more cost effectively. Serious consideration should be given to telehealth as yet another channel to communicate with and deliver services to the valued customers of the business. Dansky and Ajello do a nice job of allowing the health practitioner to gain insight into the strategy-technology-marketing connection as it relates to telehealth. Any healthcare organization would be well served to understand the findings of this research before attempting to deliver telehealth services to its valued customers.