After the program, the effects on student reading seem to have continued, but at about
half of the previous rate. In terms of the probability that a student read a book (row one) or could identify the title (row four) or plot (row five), the effects of the program seem to be the same as
during the read-a-thon period. However, when the questions focus on the number of books rather
than just whether or not a child read any book, the magnitudes decline. The effect on the number
of books read in the last week is a statistically insignificant 0.86 and the effect on the number of
books read in the last month is 3.12, statistically significant at the 1 percent level. This suggests
that the program did have a long-term effect, but that the amount of time children spend reading
declined after the direct support of the program was removed.