Teacher Sun, that creative who made the ‘conserve electricity public service advertisement’, Zhang Ye, is preparing another advertisement. It’s on Weibo!”
A few creative people informed their friends, some over the phone, while some @ them over the internet. In the end, more and more people gathered to observe.
Zhang Ye was a mysterious person to the advertisement professionals’ circle. He had no industry experience, nor any results or reputation, but somehow his first production had given the creative world a light of innovation. Everyone was curious about this person, about whether he had the ability or if it just a fluke. Was he the real thing? This resulted in advertising professionals from Beijing, outer provinces and even foreign countries staring at Zhang Ye’s Weibo and awaiting his new idea.
Love the lawn?
These days, on the PSA taglines were all “Love the lawn; be responsible.” What else could be a new idea? If it’s nothing more than just changing the slogan, the effect will be the same! If a person was ethical, even without a warning, they would not step on the lawn. Those without ethics, even if you told them off for half a day, they will ignore the warnings.