There are many Indias within India. India is a multilingual, multi-ethnic and pluralistic society, and vast cultural differences can be seen between North and South India.
Be aware of the cultural diversity and be cautious about generalisations. The great Cambridge economist Joan Robinson once observed: “Whatever you can rightly say about India, the opposite is also true.”
English is the official language of business.
Be prepared for meetings to start and finish late and for interruptions to occur on a regular basis
There is a more formal and hierarchical relationship between managers and staff in India
Indians place great value on relationships: take the time to develop contacts and relationships.