Uniqlo customers are both males and females and range in age. Since the store sells basics it
can ideally attract everyone. A tenyearold
boy may by the same blue tshirt
for his school picture as a
35yearold
man is buying for the gym. The idea that basics can be used by all ages and both genders is
what makes Uniqlo so successful. Consumers tend to be urban individuals, simply because those
environments are where the current stores are located – New York City area, San Francisco, and soon
Los Angeles. If this store were to expand to suburban areas as well, it would just as easily appeal to