Another reason for wanting to quit is related to the changing image
of the smoker. At one time, the smoker was pictured as sophisticated,
glamourous, and romantic. This image has changed a great deal over
the years. In motion pictures, for example, we are less likely to
see two lovers sharing a cigarette than we are to see the tough
150
hoodlum smoking. With such a changing image, the smoker may be
likely to want to quit to avoid the modem stereotype.