There are two major research objectives that need to be researched: 1) Understand what needs
could Uniqlo fill for potential Boston customers and 2) Discover if there is a strong opportunity for
growth and expansion in the Boston retail market. By conducting secondary research and primary
research analysis, we will be able to achieve these objectives. For primary research, an FGI methods
and a survey will be conducted. We need to better understand what the Boston consumer already likes,
does not like, wants, and most importantly needs from its retailers. This culmination of information will
ensure Uniqlo’s successful expansion into the Boston market.