The fifth element in the marketing mix is the packaging.Develop the habit of standing back and looking at every visual element in the packeging of your product or service through the eyes of a critical .Remember,people form their first impression about you within the first 30 seconds of seeing you or some element of your company. Small improvements in the packaging or external appearance of your product or service can often lead to completely different reaction from your customers. Packaging can refer to the way your product or service appears from the outside,your people and how they dress and groom, your offices,your waiting rooms,your brochures,your correspondence,or every single visual element about your company.Everything counts whether it helps or hurts.