Digital Natives — those born with digital technology as part
of their world — bring a whole new set of expectations to
technology and its integration in all aspects of their lives.
This “next generation” (also known as the “net generation”)
will induce a re-evaluation of the ways various processes and
activities were conducted by predecessor generations: the
“analogs” (who grew up prior to digital technology) and the
“hybrids” (those who adopted technology as young adults).22
According to Marc Prensky who coined the term “Digital
Natives”23, the net generation thinks at “twitch speed”,
where the mind needs to process more than 100 images
per minute. Driven by interests in entertainment (including
video games and movies), online social media networks
and generation of online content (especially video) for the
purpose of information sharing, Generation Z, as they are
also called, perform a multitude of tasks simultaneously,
apart from their education, communicating with peers and friends, entertainment and
spending time with their family. The new way of thinking this next generation brings will
shape our future in many ways.
Digital Natives — those born with digital technology as part
of their world — bring a whole new set of expectations to
technology and its integration in all aspects of their lives.
This “next generation” (also known as the “net generation”)
will induce a re-evaluation of the ways various processes and
activities were conducted by predecessor generations: the
“analogs” (who grew up prior to digital technology) and the
“hybrids” (those who adopted technology as young adults).22
According to Marc Prensky who coined the term “Digital
Natives”23, the net generation thinks at “twitch speed”,
where the mind needs to process more than 100 images
per minute. Driven by interests in entertainment (including
video games and movies), online social media networks
and generation of online content (especially video) for the
purpose of information sharing, Generation Z, as they are
also called, perform a multitude of tasks simultaneously,
apart from their education, communicating with peers and friends, entertainment and
spending time with their family. The new way of thinking this next generation brings will
shape our future in many ways.
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