Wool was New Zealand’s major agricultural export during the late 19th century. Even as late as the 1960s it made up over a third of all export revenues, but since then its price has steadily dropped relative to other commodities and wool is no longer profitable for many farmers. In contrast dairy farming increased, with the number of dairy cows doubling between 1990 and 2007,to become New Zealand's largest export earner.In the year to June 2009, dairy products accounted for 21 percent ($9.1 billion) of total merchandise exports,and the country's largest company, Fonterra, controls almost one-third of the international dairy trade.Other agricultural exports in 2009 were meat 13.2 percent, wool 6.3 percent, fruit 3.5 percent and fishing 3.3 percent. New Zealand's wine industry has followed a similar trend to dairy, the number of vineyards doubling over the same period, overtaking wool exports for the first time in 2007