The series features the Marvel Comics character Peggy Carter, with Hayley Atwell reprising her role from the film series, as she must balance doing administrative work and going on secret missions for Howard Stark while trying to navigate life as a single woman in 1940s America. Several characters from Marvel Cinematic Universe films appear throughout the series. It is produced by ABC Studios and Marvel Television, with Tara Butters, Michele Fazekas, and Chris Dingess serving as showrunners.