way is to integrate the entrepreneurship curricula into the ordinary school subjects and activities both at the primary and secondary levels. This would equip school leavers with general entrepreneurship skills that would help them get involved in business activities upon leaving school.
Secondly, this study shows that the level of government support needed by the ODOI entrepreneurs to gain market access for their products are similar to that practised under OVOP and OTOP. It is evident that the success of OVOP in Oita is also due to the concerted efforts of the prefectural government in opening and expanding distribution channels and market accessibility; ranging from local street markets, numerous “Oita Fairs’ in big Japanese cities to the establishment of retail stores for OVOP products locally and overseas (Yoshimura, 2004). Similar efforts were also practised at the national level for OTOP products in Thailand. An example is the OTOP City annual trade fair organized by the government which provides local producers an opportunity to showcase their products to exporters and the general public hence making it possible for them to compete in the domestic and global markets. Another innovative distribution channel created and supported by the Thai government is the ThaiTambon.com website which provides necessary data and information to facilitate the sale and distribution of OTOP products online. It was reported that many local producers received orders from foreign customers through this website (Ministry of Interior, Thailand 2004). The policy implication here is that small rural entrepreneurs irrespective of under OVOP, OTOP or ODOI require strong and serious government support in marketing and distribution in order to achieve business success.