Thus, the main assumption of the proposed framework is that disruptive changes modify the performance of a firm's business model. By analyzing the change in the performance
of those business model elements—determined by the disruptive change—a “mismatch” would emerge between the current business model and the external or internal environment. The result of this analysis must be fed into strategic planning, thus triggering a strategic re-planning process to take into account the disruptive change. In a turbulent competitive context, strategic planning must be continuous and particularly adaptative: the strategic re-planning guidelines must then be used as inputs to business model re-design activities. The aim is to prevent the potential mismatch identified and achieve, as soon as possible, the best possible fit between the overall
strategy, its implementation in terms of business model, and the characteristics of the competitive environment. Fig. 2 presents the working logic of the proposed framework.
Thus, the main assumption of the proposed framework is that disruptive changes modify the performance of a firm's business model. By analyzing the change in the performanceof those business model elements—determined by the disruptive change—a “mismatch” would emerge between the current business model and the external or internal environment. The result of this analysis must be fed into strategic planning, thus triggering a strategic re-planning process to take into account the disruptive change. In a turbulent competitive context, strategic planning must be continuous and particularly adaptative: the strategic re-planning guidelines must then be used as inputs to business model re-design activities. The aim is to prevent the potential mismatch identified and achieve, as soon as possible, the best possible fit between the overallstrategy, its implementation in terms of business model, and the characteristics of the competitive environment. Fig. 2 presents the working logic of the proposed framework.
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