Most of us have approached a new job brimming with enthusiasm based on the glowing description of endless possibilities, only to leave, dejected and discouraged when the job turned out to be completely different from our expectations. Occasionally, recruiters or advertisements paint a rosy picture of a job that doesn’t live up to the hype. For example, an organization where salespeople make large numbers of “cold” or unsolicited sales calls might emphasize the excellent benefits and high earning potential for “self starters,” but fail to mention that on average only one out of one hundred calls leads to a sale. Such bait-and-switch recruitment creates large numbers of job applicants and new hires. It also increases replacement costs due to the large turnover when disillusioned employees quit after training, and makes recruiting more difficult when former employees spread the news.