1. VMLCredentialsBRANDED CONTENT
2. Branded Content ExampleQUIZNOSLonelyLobster.com Turned a client request for an online coupon into a record-breaking branded content experience. Did it for about the price of an online coupon. 2
3. Branded Content ExampleQUIZNOS 3
4. WHAT ISBRANDED CONTENT?
5. What is Branded Content?DEFINITION Branded Content is the fusion of Entertainment and Brand Information delivered in a non- traditional way. 5
6. What is Branded Content?THE GREAT ADVERTISING SHIFTBranded Contentrepresents the shift frominterruption toengagement. Stop interrupting what people are interested in and become what they are interested in. 6
7. What is Branded Content?METHODS Online, On-air & Onsite IT’S ALL BRANDED CONTENT Online Films Web Series Movie Integrations TV Show Integrations Interactive Games Blogs Music Videos Live Events PR Stunts 7
8. VALUE OF BRANDEDCONTENT
9. The Value of Branded ContentSTATS Branded Content Works 74 % 68 % 78 %of consumers prefer to of consumers prefer of marketingget information about a custom content because it professionals believecompany via branded is tailored to their that branded content iscontent vs traditional interests. more effective thanadvertising. traditional advertising. 9
10. The Value of Branded ContentMARKETING TEAM SHOWCASEBranded ContentShowcases Team’sTalents Creative A successful Branded UX Content program requires many departments working Production together to create a Account Management seamless user experience: Social PR Media 10