In today's competitive world, companies have a customer the main center attention and their satisfaction
is main competitive advantage of organizations. Necessary customer satisfaction is to meet their needs
and demands accurate identification, expectations, desires, strengths and their limitations to buy
products. With access to such information can be detected the factors affecting consumer behavior and
it can be used in marketing decisions. Therefore company's products must be consistent with the
expected benefits to customers. In this regard understanding various dimensions of buyer tendency and
determine the relationship between them with the marketing mix elements is necessary.