Etsy's homepage is complicated.” Here’s how Emily breaks it down: “On one hand, it’s a place where community curators are featured, which is a wonderful expression of the people that use Etsy. On the other hand, while the Merchandising Team is primarily vetting collections for appropriateness, the goal for the homepage is to service shoppers and disseminate traffic throughout the site.” So why does it seem like certain listings see more of the spotlight? “In merchandising, featuring trending products (often called "repeats") is considered common practice — it converts more buyers throughout the marketplace.”