Razorfish, which picked up the global digital account in September, has created a financial personality quiz on the Aviva website to kick start the campaign. At the end the user is given a superhero to describe their personality type.
Read more at http://www.campaignlive.co.uk/article/aviva-aims-help-people-save-money-global-campaign/1387593#Wr3OgY6A4xLtO1OL.99