Table 2 shows the coefficients and significance of variables estimated in two specifications of the conditional logit model, the latter including the interaction terms FTFEMALE and FTKNOW defined above. Neither of these specifications include a parameter estimate of the OTHER ASC term; including this term introduces high multi collinearity into the model. As the specification including the additional interaction terms (model 2) conforms more closely to theory and also performs better in terms of goodness-of-fit as indicated by log-likelihood and pseudo-R2 measures (p2), it was used to calculate the elasticity and probability of choice estimates.