Martin Margiela first got the fashion world thinking in 1989 with a collection that challenged what luxury could be. Applying 'grunge' techniques such as deconstruction, recycling and raw finishes, in an intelligent and sleek manner, his ideas provoked shock and intrigue. In a rejection of mass media culture, Margiela became an anonymous design hand and has hardly ever been photographed or interviewed. Working under the collective 'Maison Martin Margiela' for over 20 years, Margiela left the label in 2009, however a 'faceless' team continue to produce surreal and challenging collections.