General Mills leverages its marketing brand as a recruiting tool. The company also participates in community relationship building. General Mill’s technical community volunteers at local schools and encourages
students to pursue scientifi c, technical, and math studies.
The use of university partnerships and internships are the most useful techniques for all partners.
Schlumberger adapts short internship programs lasting about a week, which have the same success as longer internships but a lower cost.
IBM has put together numerous programs such as the “Try Science” and “Try Engineering” programs in conjunction with the New York Hall of Science. The programs introduce technical and scientific careers to a young audience.
Schlumberger focuses on key schools for its recruiting eff ortsbased on criteria such as past student success and attrition.
Schlumberger developed an iPhone application for campus visits. On YouTube, Schlumberger interns post videos about their experiences.