There is a lot to be said in the words that we use and the way that we use them.Even details as seemingly minuscule as the size of our font can have impacts on the bottom line conversions.
Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface.
Additionally, one restaurant during lunch time, found that removing dollar signs from prices (24 instead of $24) increased sales. Even just adding zeros at the end of the price make a product appear more expensive. Why?
Because this lengthens the time that a customer spends reading the price and heightens the sensitivity that the customer has to spending actual money.
Typography can be used to evoke certain moods from customers and therefore it is important to pay close attention that our typography matches our intended messaging.