Involvement in the planning Function of channel members.
Involvement in planning is another powerful weapon of the supplier. Helping resellers to set quotas for their customers studying the market potential for them: and forecasting a members sales volume inventory planning and protection, and so on all are aspects of planning assistance.
Promotional aid. Aid in promotion through the provision of advertising materials(mats, displays, commercials, literature, direct-mail pieces) ideas, funds (cooperative advertising) and sales contests is another form of cooperation.
Acting as a management Consultant. The large supplier can serve as a management consultant to channel members, dispensing advice in all areas of business. including accounting, personnel, planning, control, finance, buying paper systems office procedures, and site selection Aid in financing would include offering extended credit terms, consignment selling, and loans.